When it comes to the job interview you already know how to prepare: research, research, research, and practice, practice, practice. But no matter how much company research you do and how many times you rehearse the perfect answers to interview questions, there is one not-so-minor detail that could hurt or help you: are a customer?
Have you tried this company’s product? Have you walked through a few different store aisles and seen it on the shelf? Have you truly understood the benefits? When you’re a customer and a job candidate, a magical thing happens: you understand other customers. And that’s what many companies are looking for–a way to please their customers.
Besides familiarizing yourself with the product line, get familiar with the competition too. (The company’s competition, not yours!) This will help you gain insight into the challenges they’ve faced and the successes they’ve found. Your interview answers will come more naturally when you truly understand the product and the customer base. And that’s a sure-fire way to stand out in your next interview!
Image via Blondinrikard Fröberg/Flickr.
Spectrum Brands Careers Blog 
October 31, 2017
Career Advice