Common Interview Questions: How Much Research Should I Do?

Question: I landed an interview at a company that I’m excited about. The interview process is moving really fast so I’m not sure how much time I’ll have to do a deep dive into the company or the position. How much am I really expected to know about the company during my interview? How much time do I really need to spend researching?

Answer: This probably isn’t the answer you want to hear, but the more research you do the better! Think of all the things that could go wrong if you don’t do your research: You could show up to a laid back start up in a suit and tie. You could mention a product or service that recently got a lot of flack in the news. In the worst case you could offend someone terribly.

There are many reasons why researching a company’s history, mission, products, and recent headlines are helpful. You have a much better chance of landing the position if you fit in with the company’s culture and the company’s needs, and you have an understanding of the industry. The only way you’ll really understand these things is if you do your research. If you can chat with other employees before hand, even better. See if you’re connected with anyone on LinkedIn or if someone in your network can put you in touch with a friend of a friend.

Image via luckey_sun/Flickr.