Could you give up showering for a week? We’re so proud of our GloFish crew for going on a shower strike to raise $84,000+ for Well Aware, an amazing organization that is working to provide clean water in Africa.
What’s a shower strike? Every April, supporters around the globe give up showering until they reach their fundraising goal. The money goes toward building life-saving water systems in East Africa. It’s also a reminder to appreciate how easily we have access to clean water when that’s just not the case around the world.
GloFish has been a proud supporter of global access to clean water since inception. GloFish® fluorescent fish were originally created by scientists at the National University of Singapore to help identify toxins in water. By adding a naturally-derived fluorescence gene to the fish, scientists hoped to quickly and easily determine when a waterway is contaminated. Scientists soon realized the public interest in sharing the benefits of this research, which led to GloFish fluorescent fish.
Watch this Fox2Now St. Louis video to learn more about the Shower Strike straight from one of Spectrum Brands’ own. Read more about GloFish’s partnership with WellAware here.
May 16, 2019
Inside Spectrum Brands