Behind the Scenes of Cutter’s #ProtectYourPeople Campaign

Congrats to Cutter® on their new #ProtectYourPeople campaign! We’re proud of all the wonderful work our Home and Garden team has done during the pandemic including developing a brand new hand sanitizer product in just two weeks (!!!), donating it to essential workers in the community, and finally sending it off into the universe. It’s now available to the public!

But you may be wondering… How do you film a marketing spot safely during a pandemic? Well, it took an incredible team effort! Watch the behind the scenes video to see the extraordinary measures that were taken by the production company, Coolfire Studios in St. Louis, to ensure everyone’s safety. Then read more about the process in this article.

Cutter – “Protect Your People” – BTS from Coolfire Studios on Vimeo.