Behind the Scenes of Cutter’s #ProtectYourPeople Campaign

Congrats to Cutter® on their new #ProtectYourPeople campaign! We’re proud of all the wonderful work our Home and Garden team has done during the pandemic including developing a brand new hand sanitizer product in just two weeks (!!!), donating it to essential workers in the community, and finally sending it off into the universe. It’s now available to the public!

But you may be wondering… How do you film a marketing spot safely during a pandemic? Well, it took an incredible team effort! Watch the behind the scenes video to see the extraordinary measures that were taken by the production company, Coolfire Studios in St. Louis, to ensure everyone’s safety. Then read more about the process in this article.

Cutter – “Protect Your People” – BTS from Coolfire Studios on Vimeo.

 

Cutter® Brand Hand Sanitizer is Now Available!

Cutter® Brand hand sanitizer is now available! Pick up a bottle at Home Depot. We’re so proud of the Cutter® team for formulating this necessary product so quickly and getting into the hands of our employees, essential workers, and now the public.

Cutter Hand Sanitizer is a personal hand rub to help kill common germs that may cause illness. The non-sterile, alcohol antiseptic 80% topical solution is a great alternative when soap and water are not available. The convenient spray bottle makes it simple to apply to hand surfaces. Cutter Hand Sanitizer is perfect to keep in your home, office, classroom or anywhere else where common germs may easily spread.

Spectrum Has Talent!

Have you ever wondered who the people are in our brands’ promotional photos and videos? If you’ve ever thought the models look familiar, you’re right. Our Marketing teams sometimes recruit employees to assist in photo shoots and promo videos.

Why do we recruit employees? Using employees as models for photo and video shoots saves the company money and provides the Marketing teams with more schedule flexibility and usage rights for the final photos and videos.

Including employees in photo and video shoots also offers great opportunities to work cross-functionally in new ways. “Watching them do their thing and getting to interact with this new team was very uplifting,” said Talent Acquisition Coordinator Andrea Treviso (pictured above), who recently participated in a Black + Decker Quiet Blender photo shoot. “They are down-to-earth with great senses of humor, fantastic at their jobs, and made me feel like part of the team.”

These shoots also let employees from different teams see what it takes to create high-quality visual content. “I couldn’t believe the amount of planning, time and effort that goes into each shot,” Treviso said.

It’s also fun to see the results online. “Seeing the pictures now through Instagram is awesome,” Treviso said. “Even if that was the only shoot I take part in, I’m incredibly grateful for it and is something I will always remember!”

Here are just a few recent product photos featuring Spectrum Brands employees:

Adrian Flores – Remington

Aubrey Stevenson & Lewis Lartey

Amanda Mannebach – Russell Hobbes

Kelsey Hartlaub – Black + Decker

And here are the links to a couple videos featuring Spectrum Brands employees:

• Lauren Humphrey, E-Commerce Marketing Specialist – National Hardware Gate kit video installation video
• Russell Williams, Channel Marketing Manager (and his daughters Natalie and Caroline) – National Hardware Mother’s Day blog video

No Matter Where You Play, We’ll Be Here For You

Spectrum Brands: Cutter – Seasons from Spectrum Brands on Vimeo.

Cutter® brand has always been a proud protector of families and people who love the outdoors. During these unprecedented times, this has never been truer. Whether you’re trading dugouts for backyards or courts for trails, Cutter® brand has got you covered.

Cutter® Brand Gives $100,000 & Hand Sanitizer to New York City Relief

We’re proud to make a donation to benefit life-saving programming and homeless people amid COVID-19 pandemic. Spectrum Brands has donated $100,000 to non-profit organization New York City Relief, along with more than 6,000 bottles of its recently developed Cutter™ hand sanitizer.

New York City Relief is dedicated to serving those who struggle with homelessness through a variety of resources. Funds from Spectrum Brands will support New York City Relief programming, which includes providing essentials like food and hygiene kits to the homeless and connecting them with services including housing, rehab, employment and more.

“COVID-19 doesn’t choose who it impacts, and we know many are hurting, especially those who are struggling with homelessness,” said David Maura, Executive Chairman and CEO at Spectrum Brands. “I have personally witnessed the great work New York City Relief does through my involvement with the organization in the past. The work they do is hard, but it is essential and it truly transforms lives. On behalf of Spectrum Brands, I am proud that we are able to lend a helping hand with Cutter Brand through both a monetary and product donation of our new Cutter hand sanitizer, an essential item that has become scarce amid this global pandemic.”

Throughout the COVID-19 pandemic, Spectrum Brands has worked to identify ways to lend support to non-profit assistance groups as well as those working on the front lines. In April, Spectrum Brands announced that its Blacksburg, Va., manufacturing plant had shifted production to make hand sanitizer, a much-needed product during this unprecedented pandemic.

Since then, the organization has supplied Cutter hand sanitizer to all of its U.S. employees as well as its 15 U.S. facilities. In addition, the company has donated Cutter hand sanitizer to local organizations within the communities in which Spectrum Brands has operations, including the St. Louis Area Foodbank, the Northwest Arkansas Foodbank and Carilion Clinic in Roanoke, Va., among several other organizations.

“When this all started, we saw a huge spike in demand for services,” said Juan Galloway, President and CEO of New York City Relief. “With donations like Cutter hand sanitizer from Spectrum Brands, we’re able to ease the strain on resources and funding, ensuring those who need support get it.”

Cutter® mosquito and tick repellent products have been protecting families for over 50 years with some of the leading repellents in the U.S. The brand’s latest product, Cutter hand sanitizer, is currently available to consumers for purchase online at essential retailers. To make a life-saving donation to New York City Relief, visit https://newyorkcityrelief.org/donate

We’re a Home Essentials Company

Spectrum Brands: Home Essentials Company from Spectrum Brands on Vimeo.

Spectrum Brands is proud to be a Home Essentials Company. We take servicing our consumers seriously. Our great brands are backed by great people, helping to meet your everyday needs at home during these extraordinary times.

Now more than ever we are all dependent on what’s in our homes to get us through each day. In these extraordinary and difficult times Spectrum Brands is proud to be a source of comfort as we continue to bring essential products to households around the world who need it most. Even though our lives are not identical, we are all in this together. Home is what Spectrum Brands is all about.

Nominate Your “Hometown Hero” During the Month of May!

With this new “normal” our everyday activities have shifted. We now have virtual meetings, makeshift home offices, spouses and toddlers who double as our coworkers, DIY projects in abundance, and a level of uncertainty each day.

Despite all these challenges, we’ve seen people come together in amazing ways. Doctors, nurses, neighbors, family, friends, and professionals alike are going above and beyond and putting in the overtime to help us all get through this. We’ve decided that these unsung heroes deserve a little thanks.

During the month of May, our brands National Hardware, Kwikset, and Pfister Faucets are partnering to give back to the people who have inspired you the most during these uncertain times. That’s right, we’re accepting your nominations. Your hero can be anyone, a nurse, someone from your local hardware store, your neighbor, your plumber, your contractor or even your locksmith.

Here’s how to nominate your Hometown Hero: Fill out this form describing how your local hero is making a difference in your life or for your community. We want to show our thanks and appreciation to those who have stood out amongst the crowd to make everyone’s lives a little better.

Each week one lucky nominee will receive a home improvement care package that includes a new kitchen faucet from Pfister, new front door hardware from Kwikset, and matching cabinet and front door hardware from National Hardware.

This giveaway will run from May 4th – May 28th with winners announced every Friday.

For the full list of products we’re including in the care package and official rules & ways to enter see below:

• 30 National Hardware 224 Knobs in Satin Nickel
• 1 National Hardware 804 Security Guard in Satin Nickel
• 1 National Hardware V1914V Door Knocker in Satin Nickel
• 1 National Hardware V1996 Kickplate in Satin Nickel
• 1 Kwikset Halo Touchscreen Wi-Fi Enabled Smart Lock in Satin Nickel
• 1 Kwikset Prescott Handle with Tustin Lever in Satin Nickel
• 1 Pfister Ladera Kitchen Faucet in Satin Nickel

How To Enter:

1. Entrants are to submit their hometown hero nominations on the form provided in the Pfister, Kwikset or National Hardware blogs or by using the #hhihometownheroes hashtag on their social media platforms. Nomination should include either (1) video uploads minimum 15 seconds maximum 60 seconds in length OR (1) images upload with minimum 200 word summary OR (1) text upload minimum 500 word summary.

Spectrum Brands Donates $30,000 to Well Aware

Ahead of today’s global day of giving, Spectrum Brands made a $30,000 donation to Well Aware‘s Emergency WASH Fund. Well Aware provides sustainable water projects to drive development and empower communities in East Africa, and we are deeply committed to our partnership with this clean water nonprofit.

But COVID-19 is now spreading throughout East Africa. This means that the communities we’ve supported are particularly vulnerable to the spread of the virus. Families often do not have soap or hand washing stations at home and most remote populations also lack access to the vital information on proper sanitation guidelines.

Well Aware is rapidly responding to equip these communities with the WASH (Water, Sanitation, & Hygiene) tools they need to slow the spread of the virus with their vital WASH solution. Learn more about the program here.

This year, we committed to amplifying our impact through Well Aware even more. Every dollar you can give will help some of the most vulnerable populations fight COVID-19. Donate now: http://wellawareworld.org/spectrum-brands-wash-fund

At Home, Together.

SPB LATAM Video – Connection with Brands from Spectrum Brands on Vimeo.

Sharing an important message from our Latin American team: we may all be at home right now, but we’re at home together. Find the happy moments. Together we’ll get through this.

Donating Cutter™Brand Hand Sanitizer to the Community

We continue to applaud our Home and Garden business unit for producing hand sanitizer in just two short weeks. After distributing the hand sanitizer to all 15 Spectrum Brands facilities and offices across the U.S., we turned to the community.

We’re proud to be able to give back to our community, especially in times of extreme need. We donated 5,000 bottles of hand sanitizer to our community partner St. Louis Area Foodbank, which will be distributed throughout their network and to individuals in need of assistance in St. Louis. See more about this donation on the local news.

We also donated a large portion of the initial run of Cutter™ Brand hand sanitizer to local communities like Noblesville, Indiana including the Noblesville Fire Deparment and the Noblesville Police Department. It’s an honor to help out our first responders in a small way. Thank you for all that you do!

Sean Raines, Senior Director of Marketing, delivered two cases of Cutter™ brand hand sanitizer to the NRVCS Montgomery Center in Blacksburg, Virginia earlier this week. He’s pictured here with Kara Clemons, Quality and Risk Management Lead for NRVCS.

NRVCS said in a tweet, “We are incredibly grateful for this generous donation from Spectrum Brands and appreciate their help in keeping our employees and clients safe. We are all in this together!”

 

We’re working on getting Cutter™ Brand hand sanitizer into the hands of our consumers. Stay safe, everyone!